The red matte aluminum finish iPhone was created through a partnership between Apple and (RED), with the Cupertino-based company seeing the new model as a way to support the fight against AIDS and contribute to the Global Fund.
In terms of specs, the two new devices are exactly the same as the original iPhone 7 series, so the only difference is the color. The red iPhone will go on sale worldwide online and in stores on March 24.
iPhone 7 (PRODUCT)RED Special Edition will be available in 128GB and 256GB models starting at $749, with prices to vary by market.
"It’s all about the color"
Apple hasn’t talked too much about the new iPhone, but rather about the partnership it has with (RED), pointing out that the company is fully committed to continuing the fight against AIDS and custom versions of its products are living proof.
“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” Tim Cook, Apple’s CEO, said in a typical press release statement.
“The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”
The new red iPhone is the sixth color version of the device, as it joins jet black, black, silver, gold and rose gold, which are already available on the iPhone 7.
There are also several (RED) accessories created with the same goal of supporting (RED) in mind, including Beats Solo 3 Wireless On-Ear Headphones, Beats Pill+ Portable Speaker, the iPhone 7 Smart Battery Case, and a range of accessories for iPhone, iPad and Apple Watch