As you know every once in a while, these editions are over-the-top. The most recent is Samsung’s Galaxy S7 custom edition, which now comes with Putin’s portrait engraved on the back with 190 rubies.
Caviar,
a Russian company that specializes in smartphone customization,
launched a custom edition of the Samsung Galaxy S7 with the Russian
president’s portrait engraved on the back.
Caviar named the smartphone Samsung Supremo Putin
Rubino and engraved it with 190 ruby stones, thus driving the price to a
whopping sum of $27,100. Still, only three people in the world will own
such a phone, thus guaranteeing exclusivity for those who can afford to
spend such sums on a mere phone.
Caviar also manufactured a yellow gold Samsung
Supremo Putin at a much smaller price of $2,600 while the white gold
model costs even less, $2,400.
It also released the Ornamento model with the traditional Russian Khokhloma painting, which sells for $2,250.
Caviar stamped Putin’s portrait on an iPhone 6S, as well
Surprisingly, Samsung’s Galaxy S7 isn’t the first
flagship smartphone to get such a ‘special’ treatment, Caviar also
engraved Putin’s portrait on an iPhone 6S and has multiple collections with Russian motifs or major international brands engraved even on Apple smartwatches.
Specs of these smartphones should be the same as the
standard Galaxy S7, as this Putin edition phone only focuses on the
phone’s case. The premium edition doesn’t add to the style of the phone,
but rather shows off the owner’s opulence.
It has a titanium plate covered with a thin relief
and features Vladimir Putin’s portrait in a golden circle. There are
lines from the national anthem engraved in a gold background under the
portrait.
Clearly, the Samsung Supremo Putin Rubino and other
such smartphones sold by Caviar are addressed to a very small clientele,
consisting most likely of oligarchs who wish to show off their wealth
and admiration for the Russian president.
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